The 5 Benefits of a Trademark Registration

Do you want to protect your brand from copycats and impostors? Here is why you should apply for a trademark registration in Singapore.

Deterrent

If you register trademark in Singapore, it will decrease the likelihood of other people claiming that you are using the same brand or logo. The trademark owner is recognized as the original and sole owner of the brand, forcing the other party to provide incontestable proof that they are the true owner. If another party has made a similar mark, whether intentional or not, they can be sued for infringement. It is your right to get compensation for any similar or confusingly similar mark, whether it was done through ignorance or not. Your registered mark will appear in journals that publish recognized trademarks so that the public can be alerted about its use.

Exclusive Use

Applying for a trademark registration means you are applying for intellectual property protection in a specific territory, so if you apply to register TM in Singapore, it means that the registered mark is only protected in Singapore. Legal exclusivity of use of the trademark is granted to you, which means you are able to guard business brand name from possible copycats and imitators. However, this protection is covered only nationwide. If you want to protect you brand overseas, you will need to apply for trademark registration at IPOS by designating another country. If you already registered your trademark in Singapore, however, it increases the chances of successfully applying for a registration in other territories.

Security and Property

A registered mark is an intangible property recognized by the law. A merchandise with a recognized and trusted logo attached to it guarantees that the customer is getting an authentic and quality product from the original company. Brand loyalty is not new among customers; that is why if you register trademark, you’re also investing on the image of your name. A registered mark can also be used to secure loans for your business and treated the same way as any immovable property.

Licensing and Assignment

As the sole and exclusive owner of the registered trademark, you get to enjoy all of its benefits. You also have the right to license other parties to use the trademark or transfer or assign it to a different owner along with your business. Only those you have signed an agreement with, however, can use the trademark in Singapore. The licenses granted to other parties will also allow you to enjoy other possible sources of revenue and to expand your business ventures.

Remedies

The owner of the registered trademark can enjoy the damages and fees from infringement procedures, because they are recognized as the valid and sole owner. Filing a dispute is much easier even when the proof infringement is found on the Internet, because intellectual property rights also protect owner in digital platforms, not just physical evidence. This protection can be enjoyed for 10 years once you have received the certificate of registration and is renewable for another 10 years.